About Us
Origins
Luna Blanca was founded by Alejandra Ríos in Puerto Vallarta, during her last year of high school. What started as a small creative passion project soon grew into something more meaningful: a way to express her love for beauty, simplicity, and the vibrant spirit of Mexico.
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After moving to Mexico City to begin her studies, Alejandra paused Luna Blanca for a while. During the pandemic, she briefly returned to creating, and now she’s bringing the brand back with more inspiration and happiness than ever before. Each piece is carefully handmade by Alejandra herself, with dedication, patience, and an eye for detail. Her greatest joy is seeing others feel special and happy wearing jewelry made with so much love and intention!
The Brand
MISSION
Our mission is to create handmade jewelry that is simple, but unique and can be used for any occasion.
VISION
Our vision is to become a leading brand in minimalistic jewelry that helps people express their own unique style.
VALUES
Luna Blanca believes in simplicity. “Simplicity is the keynote of all true elegance.” Luna Blanca brings out the natural beauty of the owner.